QMS gives brands the ‘perfect creative canvas’ during SXSW
The inaugural Sydney-based version of the legendary South by Southwest hits the city from Sunday, and digital outdoor media company QMS is providing the “perfect creative canvas” to a number of partner brands.
Six QMS partners will be featured on the digital City of Sydney street furniture network during next week’s event: Suntory -196, NAB, BMW, Visit Victoria, Universal Pictures Group, Live Nation, and The Lott.
On top of this, as the official sponsor of both AUSBreaking, and outdoor media partner of the Australian Olympic breakdancing team, who will debut in the Paris 2024 Olympic Games, QMS will be using SXSW to present a breaking battle and a panel discussion – to be held on Sunday at Tumbalong Park in Sydney.
QMS is also presenting partner of the SXSW Sydney Media Industry Conference Track, running all week, promising programming that “covers the media landscape, the power of the companies who currently control the message, and the players bringing new ideas to the table.”
QMS general manager – City of Sydney, Olivia Gotch, said: “We’re thrilled to be able to work with our commercial partners during such an exciting and unique week in Sydney.
“With so many local and international visitors keen to celebrate the latest in creativity and innovation within the stunning streetscape of the City of Sydney, our network is the perfect creative canvas for connecting with consumers and maximising our clients’ impact.”
QMS audience data shows the effectiveness of such concentrated out-of-home campaigns.
During Vivid Sydney, which took place in May and June, key precincts that included QMS advertising saw audience numbers rise by 113% on weekend evenings, with Circular Quay campaigns seeing an increase of 215%.
QMS chief marketing officer, Tennille Burt, said of the overall partnership with SXSW: “QMS is committed to championing and advancing creativity in the out of home industry – and the Australian media sector in general – which makes SXSW Sydney the perfect partner choice.
“Our involvement celebrates the advancement of the out of home industry and its creative dynamism. Backed by a significant investment in digital, the channel is truly pushing the boundaries of what DOOH can achieve for brands.”
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