QMS Media appoints Tennille Burt as CMO

Out-of-home provider QMS Media has named its new chief marketing officer, appointing Tenille Burt to the role.

Burt was most recently the head of sales and marketing at the Melbourne Fashion Festival, but brings significant experience across events and media to the role.

Burt will lead the marketing function of the digital-led outdoor business as it moves to enhance its overall customer experience, ahead of the roll-out of new assets as part of QMS’ City of Sydney street furniture contract.


Her appointment is effective immediately, and will see her oversee all marketing operations across the business, replacing Sara Lappage who was promoted from CMO to COO – customer in May.

Lappage said the appointment comes at a crucial time: “Despite the challenges the industry continues to face, we are committed to providing agencies and marketers with intelligent and dynamic digital out-of-home solutions.

“With the City of Sydney rollout around the corner, along with our continued investment into usable data and more effective research, Tennille’s significant brand experience is the perfect complement to lead our marketing efforts through our next evolution as a digital and data-led media business.

“I am absolutely thrilled to have someone with Tennille’s proven ability to connect some of the world’s biggest brands with their audiences as part of our team.”

Before the Melbourne Fashion Festival, Burt held roles at Sister Communications, News Corp Australia, Total Advertising & Communications, and Seven Affiliate Sales.

Of her appointment, she said: “I am delighted to be joining the QMS team during what can only be described as an enviable period of business acceleration.

“Having worked closely with QMS as the outdoor partner of the Melbourne Fashion Festival for a number of years, I have consistently admired their industry leadership and customer-centric approach to delivering innovative DOOH solutions.

“I look forward to adding value to the business as we ‘bounce forward’ in a dynamic media landscape.”

The transition of the City of Sydney street furniture contract from JC Decaux to QMS was been delayed again in August by two months, with Sydney lockdowns impacting the construction industry significantly.

A delay in the arrival of essential parts and infrastructure left the City of Sydney with little choice but to push back the removal and installation of street furniture, which was set to begin in September.

JC Decaux’s City of Sydney contract was originally set to end in 2018, but has been extended on multiple occasions. JC Decaux declined to comment on the latest contract extension.


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