The Federal Government launches new COVID vaccination ad via BMF

September 13, 2021 8:43

The Federal Government has released another vaccination campaign, ‘First Things First’, to encourage Australians to get vaccinated against COVID-19.

The campaign, via BMF, follows the Federal Government’s July campaign, ‘Arm Yourself‘, which was met with widespread criticism. The Arm Yourself campaign was also produced by BMF.

There are two versions of the 30-second spot, one targeted at Australians who are currently in lockdown, and the other to Australians who are not in lockdown.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

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