QMS sales head says Olympics have given industry a boost amidst ‘dreary market’
After a period of stagnation, the marketing and advertising industry received a much-needed boost during the Olympics, according to QMS head of sales, Tim Murphy.
Speaking to Mumbrella this week, Murphy explained how the leading international sporting event revitalised brand campaigns on a global scale.
“We’ve delivered tens of thousands of pieces of dynamic, creative content during the main Olympic period, and the Paralympics is still to come,” he said.
