QMS sees revenue and profit jump on strong digital growth

Out of home company QMS has reported a 21% jump in revenue and a 10% increase in net profit after tax, largely attributed to its digital and sports advertising portfolio.

The company reported $204.2m revenue last financial year with EBITDA growing 29% to $46.6m and net profit after tax of $18.4m.

QMS’s digital operations reported an organic growth, excluding acquisitions, of 48% to $112.7m while print was flat at $26.1m, and static advertising dropped from $74.3m to $65.4m.

The company however reported a jump in debt from $45.8m to $110.6, largely due to $86.4m of capital investment in its international sports business, digital development program, site and rights payments,

Group chief executive officer Barclay Nettlefold said: “QMS has delivered another convincing performance, as we continue to focus and deliver on our strategic imperatives across our Digital, Outdoor and Sports media platforms, as well as advancing our data and analytics capabilities. I am very pleased that QMS has once again outperformed the market, with revenue growing faster than our competitors.

“The 2018 financial year was one of significant growth for the business, driven by our continued focus on building an industry leading digital portfolio in key strategic markets. Our digital development roll-out has maintained momentum, with 37 new landmark billboards switched on during 2018, and more than 135 sites planned to be live by June 30 2019.

“The Out-of-Home industry continues to experience strong structural growth, with Roadside Billboards, the core of QMS’ portfolio, outperforming the market and realising growth of 35% year on year, compared to the industry average of 13%.

“This category remains the cornerstone of the Out-of-Home industry and is integral to the industry’s ongoing and sustainable growth.”

Nettlefold flagged the company is looking to its sports portfolio to provide future growth, saying: “QMS is always looking to enhance its quality portfolio to fund and manage future growth, seek alignment across the operation and to maximise value.

“We will continue to look for opportunities that support our unique strengths in Digital and Outdoor and realise the untapped potential of Sport, both locally and internationally.”


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