QMS unveils live cryptocurrency feed in campaign for BTC Markets
Out-of-home provider QMS has been tapped exclusively by Australian-owned cryptocurrency exchange platform BTC Markets for a first-in-market digital-out-of-home campaign.
The campaign sees QMS assets broadcast live crypto prices for currencies including Bitcoin and Ethereum across its digital billboard network along the Eastern Seaboard.
BTC Markets turned to QMS to launch and drive awareness of its platform. QMS worked with creative partners Handle Media and 500 to bring the BTC vision to life.
Handle Media agency founder, Misha Vaxman, said the campaign shows crypto’s increasing mainstream appeal in Australia. “As BTC is Australia’s largest cryptocurrency exchange, we wanted to raise its profile by reaching mass audiences whilst at the same time educating the public on the legitimacy and ease of crypto trading.”
“Collaborating with QMS enabled us to harness the dynamic and flexible capability of digital out of home to ensure the campaign delivered relevant and accurate crypto values for the first time ever in Australia.”
The feed is updated live from BTC’s own platform and dynamically updates all creatives in real-time through QMS’ own proprietary portal.
BTC Markets’ marketing and communications manager, Anthony Karakai, said: “As Australia’s premium cryptocurrency exchange, BTC Markets is the industry’s gold standard, all eyes are on us when it comes to innovation and technological excellence.
“To launch the first-ever live crypto feed in Australia is a truly landmark moment in cryptocurrency and advertising, made possible through our creative-led partnership with Handle Media and 500.
“Together with QMS, our collective vision has been brought to life in the most extraordinary way.”
QMS chief operating officer – customer, Sara Lappage, added: “What BTC Markets has done is a great example of advertisers thinking deeper about how DOOH and its dynamic capabilities can easily be harnessed with more engaging content.
“A simple and yet clever way to deliver greater audience engagement and make an impact.”
Meanwhile QMS is poised to take over City of Sydney’s street furniture contract, and despite delays, the transition to all new assets will take place in September.
Credits
Client: BTC Markets
Campaign: BTC Launch
Creative: 500 Digital Media
Media: Handle Media
Outdoor: QMS
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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