QT Hotels wants you to pay for your stay with strange items, via Thinkerbell
QT Hotels & Resorts has unveiled its latest form of payment, “Curious Currencies”, in an integrated campaign via Thinkerbell.
The hotel chain is giving away a year’s worth of free stays in exchange for customers’ most unusual personal belongings, whether it be a stash of old love letters, a favourite pair of well-worn Levi’s or a rare Pink Floyd vinyl.
If the item is curious enough to impress or amuse QT’s “director of chaos”, it can be exchanged for a complimentary stay at a QT of choice across Australia and New Zealand.
The campaign will roll out nationally in both markets across TV, outdoor, print, social and digital and will be supported via earned and influencer partnerships.
Director of brand at QT Hotels & Resorts, Danelle Ayers, said: “As a leader in quirky luxury, QT Hotels has always had a flair for theatrics and isn’t one to shy away from doing things differently.
“Our philosophy is ‘expect the unexpected’ and we aim to reflect this at every turn of the customer experience.”
Thinkerbell’s executive creative tinker, Tom Wenborn, said: “It’s been great creating measured magic with QT Hotels by shaking up the way customers can pay for their hotel stay.
“QT celebrates and rewards individuality, good taste and creativity. We can’t wait to see what oddities people will put forward – rest assured, nothing is too strange. Even if it isn’t deemed worthy of a penthouse stay, it may get you a signature cocktail at the bar!”
The strangest submissions will be made into two ‘Lamps of Chaos’ by renowned New Zealand designer Destroy All Monsters. These artworks will be displayed at QT Sydney and QT Auckland before being auctioned for charity, with all proceeds going to the Australian Cultural Fund and New Zealand Arts Foundation.
The campaign runs from 29 September until 31 October.
Credits
QT Hotels & Resorts – Client
Director of Brand, Danelle Ayers
National Communications Manager, Chris Lee
Social & Content Manager, Jennifer Fluri
Thinkerbell – Creative & Earned
Free Thinker, Nikia Shepherd
Executive Creative Tinker, Tom Wenborn
Creative Tinker, Lily Lazzarotti
Head of Craft, Keir Vaughan
Design Tinker, Jack Dinsmoor
Creative Tinker, Annabel Begeng
Earned Thinker, Sophie Sager
Head Production Tinker, Di Nash
Head Earned and Owned Thinker, Anjana Khallouf
General Manager – South, Jaime Morgan
Founder and Chief Thinker, Adam Ferrier
MOFA – Production Director, Maddy King
Arc – Post Production
Big Sync – Music
Rock Posters General Manager, Marcus Seal
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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