Quadrant consolidates its media buying moving $9m Barbeques Galore media account to Carat

July 23, 2015 1:08

Private equity firm Quadrant has consolidated the media buying on some of its retail businesses awarding Carat $9m media account for barbeque and outdoor retailer Barbeques Galore.

The appointment sees the account move from independent media agency Paykel Media, following a closed pitch process.

Barbeques Galore CEO Luke Naish said, in a statement: “Barbequing is a quintessential part of the Australian lifestyle and culture, and the team at Carat really embraced that.

“We were impressed by their strategic and digital capabilities, and look forward to working with them to evolve the iconic Barbeques Galore brand.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics

Carat