Qualia lays on the romance

Luxury Hamilton Island resort, Qualia, has created a promotional video aimed at showing off its romantic side.

The work was shot by production company Plum Duff Productions and the ad was directed by Julie Duff. Duff is best known as creative director for Starcom MediaVest Group’s branded entertainment arm Liquid Thread, although the company was not involved in this project.

Hamilton Island’s GM of marketing Denny-Lyn Dixon said: “As the gateway to the Great Barrier Reef and Whitsundays, we needed footage that showcased the allure of  Hamilton Island and its unique location.”

More videos will be rolled out in the next couple of months.


  • Director/Producer:  Julie Duff
  • DOP: Emilio Abbonizio
  • 1st cam assist: Simon Morris
  • Cam assist:/lighting: Nick Alexander
  • Unit assist:/data: Rob Tench
  • Unit Assist: Patrick Hansen
  • Editor: Mark Alchin
  • Stylist: Andrew Hainsworth
  • Hair.Makeup: Helen Dowsley

In a separate initiative, Hamilton Island is about to host a group of US Instagrammers.


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