Qualtrics adds LinkedIn exec Jason Laufer to lead ANZ

Qualtrics has appointed Jason Laufer as country manager for Australia and New Zealand (ANZ). Laufer joins from LinkedIn where he was the senior director of talent and learning solutions for the Asia Pacific.

In his new role Laufer will lead the company’s operations which includes 200+ employees, while working closely with Qualtrics’ customers and partners.

Laufer brings more than 20 years’ experience in senior leadership roles in the software industry, in addition to LinkedIn he has spent time at IBM, and Microsoft; and is recognised as one of Australia’s  LGBTI leaders.

Jason Laufer

“As we continue to lead the way in building the experience management category we are making significant investments to expand our capabilities and expertise in 2021,” said Qualtrics Asia Pacific and Japan managing director, Brigid Archibald.

Laufer added: “We are experiencing a time of accelerated change, where all organisations and government are needing to improve each of the experiences they deliver. Qualtrics is providing a unique purview across customer, employee, product and brand, tying these together to add significant value and market advantage for our customers. I could not be more excited by the amazing opportunity to drive and enhance the category here in Australia and New Zealand.”


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