Quantcast elevates Patel to APAC wide role in string of regional appointments

Quantcast has elevated Sonal Patel into the role of managing director for APAC, alongside a number of other appointments to its commercial team.

Patel was previously managing director for Asia since the start of 2020, stepping into the new role in January, with an expanded remit that will see her oversee Quantcast’s presence across Australia, New Zealand and all of Asia.

Sonal Patel, Quancast, managing director APAC

In addition, Daniel O’Connor has been named commercial director for ANZ at Quantcast, and Rueben Vijaratnam has been appointed sales director for Southeast Asia.

Patel’s experience extends of 20 years across the tech and media industries. She has worked in business development at Expedia, as well as roles as APAC managing direct and vice president for AppNexus (now Xandr), APAC director of display platform strategy at Yahoo, regional sales director for Salesforce, senior positions at Twitter Exchange, Google, and Dentsu. She also held Industry roles including chair of the IAB Southeast Asia and India.

O’Connor was previously Quantcast’s sales director for Southeast Asia, based in Singapore and has relocated to Sydney in his new role as commercial director for ANZ. He has upwards of 15 years of experience in the media and tech industries, holding senior sales roles with JCDecaux and Yahoo in the UK before joining Quantcast in 2017.

Dan O’Connor, Quantcast, commercial director ANZ

In his new role, O’Connor will lead the sales team for Quantcast in Australia and New Zealand and continue to report to Patel.

The new sales director for Southeast Asia, Vijaratnam was previously head of platforms for Southeast Asia. He has 15 years of experience in the media and tech industries, including senior positions at Yahoo Asia Pacific, AdParlour and Oath prior to joining Quantcast in 2019.

In his new role, Vijaratnam will lead the sales teams for Quantcast in Southeast Asia, focusing on growing the company’s presence in the region. He will continue to be based in Singapore and reports to Patel.

Rueben Vijaratnam, Quantcast, sales director for Southeast Asia

Commenting on her new role, Patel said: “It’s both an exciting and interesting time to expand my remit to include Australia and New Zealand. The region here is incredibly dynamic, with new privacy legislation, expanded legislative powers for both the ACCC and ACMA to keep the tech giants in check, and explosive growth in CTV and retail media, as well as volatile consumer behaviour post-COVID.

“It’s a fascinating time and I’m excited to be a bigger part of our continued mission to help marketers in this region create more effective and accurate advertising in the future of digital.”

O’Connor added: “The business has grown rapidly in Australia, and I’m thrilled to take on the new role of commercial director for Quantcast ANZ. I’m looking forward to leading the sales team through this transformational phase and helping them attract new business while delivering the best outcomes for clients and the wider media industry.”


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