Sydney and Perth radio revenue rise but metro markets dip overall in February
Industry body Commercial Radio & Audio (CRA) has released the February figure for radio revenue in metro markets, reporting a 0.7% dip year-on-year.
The monthly ad revenue in five metro radio markets totaled $51.2 million, compared to $51.6 million in the same period of 2022.
Sydney and Perth posted an increase of 0.4% (to $15.2 million) and 0.5% (to $6.6 million) respectively.
Melbourne stations were down 0.6% to $17.3 million. Brisbane stations were down 0.2% to $7.8 million, and Adelaide stations’ monthly revenue was down 7.2% to $4.2 million.
The revenue report comes after the first GfK metro radio ratings of Sydney, Melbourne, Brisbane, Adelaide and Perth were released earlier this month.
“The green shoots of confidence in radio advertising are supported by February’s numbers with monthly ad revenue returning to where we were in 2021 and on par with the 2022 February revenue in four out of five markets,” said Ford Ennals, CEO of CRA.
“We see solid demand for radio advertising, led by increases in spend for the supermarket, automotive and travel categories which more than offset the reduction in government spending versus last year. The trend is a return to confidence in the radio ad market.”
The ad revenue figures include agency and direct ad revenue and were compiled by media data analytics company Milton Data.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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