Quantcast names Jacquelyn Cowardin head of account management

Jacquelyn ‘JC’ Cowardin has been appointed as head of account management for ANZ at audience intelligence, measurement and content management solutions company, Quantcast.

Cowardin joins Quantcast from George P. Johnson ANZ, where she led its audience acquisition division for the past two-and-a-half-years.



Quantcast APAC Managing Director, Andrew Double, said: “JC brings a unique set of skills and experience to Quantcast working across customer acquisition to digital media on the agency side, and she will be a valuable addition to our team and resource for our clients.

“JC joins Quantcast at an exciting time: we have recently launched the Quantcast Platform, which brings together our measurement and insights, programmatic advertising, privacy and consent management into a single unified, easy-to-use, media-cost-transparent platform that allows advertisers and media agencies to easily and fully plan and execute campaigns.”

Cowardin has spent over 15 years in the industry working across Australia, New Zealand and multiple international markets.  She started out with Carat in Atlanta and also spent time with OMD, 22Squared, CP+B and Gyro while in the United States.

Upon moving to Australia in 2016, she served as group business director ANZ for Merkle’s DWA.

Cowardin said: “Having worked with Quantcast on the agency side since 2014, I have always trusted the company’s digital media solutions and the value it provides to unearth new and relevant audiences for brands.

“I’m thrilled to represent the company not only in this role but as an ambassador of Quantcast’s technology and vision for growth.

“In an extremely dynamic and fast-paced ad tech world, I’m confident in the platform solutions that Quantcast has brought to the market and its advanced technology that allows agencies and marketers to have conviction in the quality, scale, and delivery of their media investments.”


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