Quarter of local SMBs spend less than $1,500 a year on marketing

A new study of small and medium businesses in Australia and New Zealand has revealed low levels of marketing spend, but plans to boost budgets this year.

The Small Business Now: The State of SMB Marketing report from Constant Contact found that 83% of Australia and New Zealand SMBs are “concerned about economic conditions” but unlikely to do much about it from a marketing point of view.

Australia and New Zealand SMBs are most likely than their US or UK counterparts to “put off marketing tasks”, and they are also “the most likely to procrastinate managing their email marketing campaigns,” the study surmised.