News

Queensland brings back Sun Mum in music video about sun safety

Queensland Health had brought back its sun safety campaigner, Sun Mum, in a new campaign which sees the character collaborate with Brisbane bitpop band 7bit Hero in a music video about sun safety.

Created in collaboration by JuniorCru, Queensland Health, MediaCom, TNS, The Post Lounge, The Sound Pound and Fabric Films, the campaign follows on from last year’s summer holiday campaign which featured Sun Mum nagging young Queenslanders about sun safety.

The song and music video have been released to coincide with the summer holidays and is available on iTunes.

Credits:

  • Agency: JuniorCru
  • Client: Queensland Health
  • Creative Director: Jonathan Drapes
  • Copywriter: Jessamy Ross
  • Art Director: Tom Kimmorley
  • Band: 7bit Hero
  • Production Company: Fabric Films
  • Director: Charlie Fergusson
  • Producer: Krista Fergusson
  • Post Production: The Post Lounge
  • Music licencing: The Sound Pound
  • Media: MediaCom
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