Queensland brings back Sun Mum in music video about sun safety

Miranda Ward

December 2, 2014 11:54

Queensland Health had brought back its sun safety campaigner, Sun Mum, in a new campaign which sees the character collaborate with Brisbane bitpop band 7bit Hero in a music video about sun safety.

Created in collaboration by JuniorCru, Queensland Health, MediaCom, TNS, The Post Lounge, The Sound Pound and Fabric Films, the campaign follows on from last year’s summer holiday campaign which featured Sun Mum nagging young Queenslanders about sun safety.

https://www.youtube.com/watch?v=AWqTuMKPKaM

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics

ad Campaign creative JuniorCru Mediacom music video song summer TNS

1 COMMENTS

Adman 2 Dec 14

Awesome… Go Fabric!

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Queensland brings back Sun Mum in music video about sun safety

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