Sales and marketing no longer separate divisions, says NAB marketer

Marketers perform the same role as sales people, National Australia Bank’s general manager of consumer marketing has said, insisting any difference between the two divisions was an outdated concept.

Kevin Ramsdale said he and his team have sales targets to hit and must explain where the marketing dollars are spent and what they have achieved.

Speaking on the AANA’s Marketing Dividends, a three-minute weekly segment on Sky News Business, Ramsdale said sales and marketers and can no longer be viewed as separate divisions.