Questions for Esther – choosing the right path

In a monthly feature that first appeared in Encore, Esther Clerehan answers agency and career questions. 

Hi Esther,

I’ve been participating in AWARD school and now that it’s getting down to crunch time the all important decision of labelling yourself is more pressing than ever.

While for some the answer is obvious, for me it’s a bit of a toughie. I’ve got skills in both fields and have regularly switched between one or the other at various stages throughout the course. I do think, though, that ultimately art direction would be more suited to me, but my skill level right now is probably not at a good enough standard when compared to those that may have a graphic design background or similar. On the other hand, my background would suggest copywriting is a strong suit.