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Quibi appoints Sling & Stone as local PR agency of record

Short-form streaming platform Quibi has named Sling & Stone as its PR agency of record across the Australian and New Zealand markets.

The agency won the business off the back of a competitive pitch, and said Quibi, which only hosts content under 10 minutes, is “one of the most exciting companies we’ve ever met”.

Quibi is yet another player in a very crowded streaming market

“Our agency was born 10 years ago to work exclusively with ambitious brands shaping the future of how we live, work, and play,” said Sling & Stone’s founder and chief executive, Vuki Vujasinovic.

“The world of entertainment has seen huge change in those ten years, and we’re honoured that one of the most exciting companies we’ve ever met has entrusted us with their storytelling.

“It’s a huge privilege for our team to be able to work with the global Quibi team, and also the incredible talent creating content on the platform, including the likes of Kiefer Sutherland, Liam Hemsworth, Rosie Huntington-Whiteley, Sasha Velour, and producers like Steven Spielberg.

“We look forward to sharing more of this great new content with Aussies and Kiwis in the coming months.”

All content on the platform is less than 10 minutes long

The platform recently launched a free, ad-supported tier in Australia and New Zealand, and reduced its paid tier from $13 to $7 per month. The move was an attempt to build the company’s subscription base within six months of the streaming service’s launch.

While the company has raised USD$1.8bn, it is yet to establish momentum in a cluttered streaming market that, locally, includes Netflix, Nine’s Stan, Foxtel’s Binge, Apple TV+, and a yet-to-be-launched offering from Viacom CBS.

At the end of last month, Stan locked in its biggest deal to date, securing an exclusive partnership with NBC Universal, and announced an expansion of its local content slate.

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