Quick Service Restaurant Holdings takes back control of marketing hiring ex-Nando’s CMO



Quick Service Restaurant Holdings has taken back central control of the marketing of its brands with the appointment of former Nando’s chief marketer Kim Russell in the newly created role of chief customer officer, which replaces the CMO position.

Her appointment sees the CMO function for the three brands return to the parent group after a marketing restructure in January last year saw control of the marketing function given to the marketing managers of each individual brand.

The company saw Oporto national marketing manager Jason Piggott depart last month, while Mumbrella understands Red Rooster’s head marketer Anna Jones also departed last month.





The company is in the process of looking for replacements for Jones and Piggott.

Previously Russell was the marketing director for Nando’s Australia and New Zealand, a role she finished up in January 2014. Since then she has held a senior marketing role with Westpac.

Russell is responsible for customer engagement, marketing, digital, PR and corporate communications across all the group’s brands including Oporto, Red Rooster and Chicken Treat.

QSRH CEO Rob Coombe said in a statement: “Kim is a highly regarded marketing professional with a track record of driving solid business results, sales growth, strong leadership and innovation. Kim’s role and appointment signifies an exciting shift in our business and we have been impressed by Kim’s contribution to the business thus far.”

During her time at Nando’s Russell launched the brand’s loyalty program ‘Peri-Perks’ with Katy Perry.

In a statement Russell said: “The potential of these three proudly Australian brands is incredible. I couldn’t be more excited about my appointment or the ambitious strategy we intend to deliver.”



QSRH has also named Tricia Southwell as director of menu and innovation and is responsible for the development and execution of all menu innovation across all the group’s brands.

Southwell joins the restaurant group after just over four years with in-store retail communications specialists GuihenJones as client services director. Previously she spent five years as company director for fitness company Curves. She also spent three years at McDonald’s as senior brand and strategy manager.

“Tricia has the perfect credentials for this exciting new role. She has a strong reputation as a driver of positive change and will play a significant role in defining how our brands deliver the greatest value to our customers through best-in-class menu offering and innovation,” said Coombe.

“QSRH and our franchisees are filled with anticipation and excitement around the growth expected from these two roles.”

Miranda Ward


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