Quilton launches ‘new help around the house’ Tuffy kitchen towels

Quilton is set to launch its new product range of kitchen towels in a campaign introducing the “new help around the house” Tuffy.

The national campaign from Gorilla Communications  features a glamorous women talking about ‘Tuffy’ in the third person, as a man holding the kitchen towels follows her around cleaning up her mess.

The campaign is set to roll out on March 19 across television, social and in store promotion.

Loretta Lau, brand manager at ABC Tissue Products, said: “The new playful brand demonstrates how the superior quality that Quilton is known and loved for seamlessly translates into other areas. I am confident that soon most households in Australia will have a ‘new help around the house’ in the form of Tuffy 4-Ply kitchen towels.”


  • Client: ABC Tissue Products
  • Agency: Gorilla Communications
  • Production: In the Thicket

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