I Quit Sugar media entrepreneur Sarah Wilson revealed as closing Publish keynote
The final line-up for next month’s Publish conference by Mumbrella has been revealed, with Sarah Wilson – creator of the I Quit Sugar publishing phenomenon – announced as the closing keynote speaker.
Sarah Wilson, pictured at Mumbrella360 in 2014
Other newly-announced speakers for Publish include Zac Skulander, former winner of the Hegarty Award for young publishing executive of the year, who will share insights into some of News Corp’s most high-impact print campaigns.
News Corp’s head of strategic planning Zac Skulander
I have never understood why Sarah Wilson gets all the “quit sugar” kudos when her book came well after David Gillespie’s original work Sweet Poison (1 September 2008) and the Quit Sugar Plan (June 2010) – Wilson’s book was not published until 2014.
In a word: MARKETING
You can’t just build it and expect them to come, you need to do a huge amount of PR, advertising, promotions and integrated editorial, social media, 3rd party endorsement and more and THEN they will come.
@theanimal….inventing something isn’t exactly enough is it. Just ask Xerox , Nokia and Blackberry