Ten pushes Survivor to three nights per week after ‘solid’ start

The Ten Network will extend Australian Survivor to three nights per week after what it describes as a “solid” audience response to the first two episodes of the show.

survivor 2Ten will add a Tuesday night showing to the Sunday and Monday episodes, putting up against The Block on Nine and Zumbo’s Just Desserts on Seven, which saw it’s second night audience crash 23% to 830,000.

Australian Survivor is the third attempt by an Australian network to make a success of the localised format after both Nine and Seven failed to take their versions past a season each.

The latest version started reasonably well for Ten on Sunday night, with an average of 783,000 metro viewers for the main show and 784,000 sticking around for the first Tribal Council.

Monday’s second episode was down 6% from its premiere on Sunday, engaging an audience of 734,000 but keeping network bosses happy.

Ten’s chief programming officer, Beverly McGarvey said: “We very pleased with how Australian Survivor has started. It has attracted solid audience numbers on television and on social media, and produced big increases in Ten’s audiences in its timeslot.”

“The response from viewers has been extremely positive. Clearly there is a strong audience for Australian Survivor and we want to capitalise on that by giving viewers more of what they want.”

However, given that the show has already been prerecorded, the decision to increase is frequency, means that it will now have a shorter run.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.