2013 – Quotes of the year

1. “Do I care what adland thinks? Not a bit. Not one bit.” 

Simon McDowell, CMO of Coles supermarkets, explained at this year’s Mumbrella360 conference that the brand’s much talked about Status Quo ads are not made to appeal to the advertising industry but rather to get the attention of consumers.

2. “For the record everyone is welcome at North Bondi Italian not just agency people ok?” 

Restauranter Robert Marchetti responded to industry research that more people in adland have been to his restaurant North Bondi Italian than have visited Paramatta.

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