QUT: the university for the real world

Robin Hicks

July 15, 2011 8:35

Queensland University of Technology has unveiled the latest ad in its ‘university for the real world’ series, with a story of an engineering graduate filmed on location in Cambodia and Oxford.

http://youtu.be/SFMrJZfqJZ8

The agency behind the ad was BCM.

“James [Tilbury, featured in the ad] is a talented young guy using his Engineering degree to affect real change in the world,” said managing partner Kevin Moreland. “His story is inspiring and exciting but nothing is contrived – so he’s the perfect brand hero for QUT.”

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Robin Hicks

Topics

BCM Queensland University of Technology

3 COMMENTS

M B Andrews 15 Jul 11

Cute ending. Nice ad.

User ID not verified.

bec 15 Jul 11

I’m a big fan of these ads. A lot of the unis talk about real world experience etc but this goes a step further to prove it and gives prospective students something to aspire to. If I were a student I’d certainly be excited about going to QUT.

User ID not verified.

Cameron Bailey 18 Jul 11

Nice ads, great stories.

User ID not verified.