QUT uses QR codes to bring prospectus to life

Queensland University of Technology is using QR codes to launch a ‘living prospectus’ for would-be students. The technology, which allows the user to access web content by taking a picture of a code with their smart phone, is supported with an instructional video created by BCM.

Just released by the QUT Business School, the booklets feature QR (short for ‘quick response’) codes that prospective students can use to watch videos of other students’ experiences and the skills QUT has given them.

“We know these course booklets are one of the most valuable recruitment tools QUT have, so we saw an opportunity to enhance the tangible experience with something rich and engaging,” said BCM agency partner Kevin Moreland.

“By giving prospective students the chance to view real videos from real graduates in just a few quick steps, we can surprise, delight and engage them with something that’s really quite valuable to them,” he added.


  • Agency: BCM
  • Client: Queensland University of Technology
  • Client contact: Tony Wilson, Director of Marketing
  • Creative Director: Marco Eychenne
  • Writer: Andrew Bartlett
  • Art Director: Jim Strachan
  • Agency Partner: Kevin Moreland
  • Group Account Director: Tracy Straughan
  • Account Manager: Pip Boydell
  • Account Co-ordinator: Mathilde Dujardin
  • Media: BCM
  • Head of Channel Planning and Integration: Joanne Stone
  • Head of Interactive Strategy: Nathan Bush
  • Interactive Producer: Dia Patatoukos
  • Interactive Developer: Andrew Smith

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