QUT uses QR codes to bring prospectus to life
Queensland University of Technology is using QR codes to launch a ‘living prospectus’ for would-be students. The technology, which allows the user to access web content by taking a picture of a code with their smart phone, is supported with an instructional video created by BCM.
Just released by the QUT Business School, the booklets feature QR (short for ‘quick response’) codes that prospective students can use to watch videos of other students’ experiences and the skills QUT has given them.
“We know these course booklets are one of the most valuable recruitment tools QUT have, so we saw an opportunity to enhance the tangible experience with something rich and engaging,” said BCM agency partner Kevin Moreland.
Been done before – http://www.trendhunter.com/trends/axa-insurance
Great Idea! We can see this happening more and more each day. QR Codes are what is making print digital. They are a great way to interact with users directly and keep them engaged.
Thanks,
Andy Lynn
http://www.prontomm.com
QR codes are already old tech. NFC is about to finish the job.
Thanks Ex-agency. We’re very aware that brands have used QR codes in the past. Much to your horror, they’ll probably be used in the future by someone else as well. They’re pretty good aren’t they?
@Ex-agency: The world would be a very boring place if we only every used ideas once.
Well done QUT for trying something a little different. The prospectus is clearly trying to appeal to a younger audience and I think this strategy might just manage to get some of the content into those young heads. I mean, really, how many young people would site and read through a traditional prospectus? Not many IMO. I think this has a much better chance of engaging them for just a bit longer.
@mumbrella: Can you please spell check my comments for me? I’m not having a good run today :S
Why use a QR card though?
The case study video seems to indicate that all the user gets in return is a video. So why not just use a simple, short, url to open that piece of content. Don’t let the tech, outdated or otherwise, get in the way of the message.
@Nathan – My gripe wasn’t that QR codes have been done before, it was that it is a substantial copy of the AXA campaign.
If I were to do the same campaign, I probably would have at least used Microsoft Tags, because they are a little ‘prettier’ to use your language, and aren’t as old as the hills.. after all it is a University of Technology.