News

QV1 launches ‘Harry’ ATM to vend various surprises

Perth’s redeveloped tower QV1 has opened a new ATM, ‘Harry’, which will dispense a variety of surprises provided by retailers within the tower.

Harry, which was named after the QV1 architect Harry Seidler, will vend a range of vouchers, food and products relating to QV1.

Harry will deliver most individuals with a different surprise

Customers will need to check QV1’s website and social channels to find out when Harry will be vending out surprises each day and receive their unique code.

Paul Teraci, QV1 general manager, said in a statement: “The concept has been designed to build awareness of each retailer in an interesting, engaging and unexpected approach.

“Each time Harry the QV1 Plaza ATM is in action, it will be a compelling surprise as to what will be dispensed.

“The mystery and surprise element will be heightened as the person lining up in front of you may receive something different to what you receive.”

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.