R/GA hires Interbrand’s Ben Miles as ECD of its Business Transformation practice

R/GA has hired Interbrand’s ECD, Ben Miles, as executive creative director for Business Transformation in Asia Pacific.

Miles spent nine years at Interbrand, and was the leader of Australian Marriage Equality’s G’ AY MATE campaign, as well as delivering work for The Prince Akatoki, IGA and Telstra.

Miles spent nine years at Interbrand

In his new role, Miles will be the regional creative lead for R/GA’s consulting practice, Business Transformation, which is designed to help the c-suite continue to innovate.

Miles will be based in Sydney but work with a team spanning seven offices. He will report to Mike Rigby, R/GA’s global head of brand transformation, who is based in New York.

R/GA Australia MD, Michael Titshall, said: “Ben’s impressive track record in reshaping some of the world’s top companies and successfully navigating disruption will be a powerful asset for growing Business Transformation in the region.

“Since launching the APAC consulting practice in 2018, we have seen strong demand from a range of regional and local clients who look for a creative and strategic partner on their journey towards building sustainable and customer-first brands.”

Miles said of his appointment: “I couldn’t be more excited to join R/GA – even more so, given the current uncertainty. It’s businesses like R/GA that lean into the disruption, invest in R&D and champion creativity to better serve the changing needs of society. And it’s the diverse talent across the world that makes this all possible, and the main reason I’ve joined. The collaborative nature of the global network is unlike anything I’ve seen – designed to scale and create a more human future.”


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