R/GA names Ashish Prashar global chief marketing officer
R/GA has appointed former global communications leader at Publicis Sapient, Ashish Prashar, global chief marketing officer.
Prashar will step into the role on 2 March, overseeing the market strategy, brand and corporate communications for R/GA, and will join the executive leadership team reporting into CEO Sean Lyons.
Ashish Prashar
Lyons described the immediate chemistry that made Prashar the right fit for the role.
“We connected immediately. Ash brings over 15 years of experience to R/GA and is brilliant at finding the stories in the work and in the people,” Lyons said.
“Our agency, industry, and society have shifted tremendously over the past year. Ash’s thoughtful, strategic advocacy and service to others make him an ideal shepherd of our values and our purpose of helping clients design businesses and brands for a more human future.”
Prashar said: “I feel honoured to contribute my experience to an already dynamic legacy and I have a special place in my heart for those who use their creativity, technology, and their platform to drive social change.
“R/GA is that kind of modern company. I’m looking forward to helping Sean and R/GA grow, build and execute the next generation of digital businesses using mission-driven innovation and technology to design better experiences for the human future while helping brands become better citizens of the world.”
Prashar also has experience as a political communications strategist, most recently working with the vice-chair of the Democratic National Committee for Joe Biden’s successful 2020 presidential campaign. He has also served as a campaign press secretary to the mayor of London, Boris Johnson.
His activism in justice reform is inspired by his own incarceration and later development of programs for incarcerated people, as well as campaigning for bail reform, ending solitary confinement and the restoration of voting rights.
Prashar serves on the boards of Exodus Transitional Community, Getting Out and Staying Out NYC, Just Leadership USA, Leap Confronting Conflict, the Responsible Business Initiative for Justice, and is a fellow at the Royal Society of Arts.
