R U OK? asks Australians to watch out for people breaking regular habits

When people’s behaviour or routine changes, even very slightly, friends and family members should trust their gut and ask if they are okay, tells R U OK? Day’s latest campaign.

The two minute advertisement shows regular people whose behaviours have changed very slightly including Cole who doesn’t wave back to Kirsty one day, Andy who gives away his beloved record collection and Margaret who doesn’t bring in her dog Leila with her for a walk one Tuesday.

R U OK? Day’s campaign aims to encourage Australians to as “are you okay?” if they notice a small change in someones behaviour, whether it be showing up late for a run or deviating from a normal routine.

The campaign ‘Signs’ also injects subtle signs of deteriorating mental health such as lack of motivation, sadness and reclusion.

Narrated by Australian actor Jack Thompson, the series of ads reveal a number of everyday scenarios where people are not quite their normal selves.

In a statement posted to the R U OK website, Thompson said: “I was very happy to narrate this production, it’s a powerful piece. I’ve been involved with R U OK? for many years and can’t stress enough the need for us to step up when our mates need it, even if asking the question might feel uncomfortable.

“I hope ‘Signs’ acts as a reminder to look a little deeper, trust our instincts and start a conversation any day it’s needed.”

The campaign was inspired by politician Julian Lesser’s speech in 2016 when he discussed losing his father at the age of 20.

“Over the past twenty years I have gone back over the week leading up to my father’s death too many times – and I keep thinking back to the signs he was giving us,” Leeser said in his speech.

Note: If you or someone close to you requires personal assistance, please contact Lifeline Australia on 13 11 14.


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