Rabobank has appointed Carmen Kalinowski as its a new head of marketing to lead its online banking division Rabodirect.
Kalinowski has been promoted to the role having previously been marketing manager of business for the Dutch bank’s online subsidy.
She has previously worked for brands ING Direct and Henkel & Schwarzkopf. Prior to this she was based in New Zealand where she worked as a senior account director at DraftFCB New Zealand and before that at Saatchi & Saatchi New Zealand.
Renee Amor retains oversight of Rabobank’s group marketing in the role of general manager of marketing & communications.
Rabodirect has made headlines in back in 2011 and 2012 with its ‘greedy banker’ campaign.
The bank’s agencies include Initiative on media, Leo Burnett on creative and 105 Creative on digital.