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RAC Insurance continues ‘We promise to do the right thing by you’ positioning in new campaign

RAC Insurance is pushing out a new campaign which continues its ‘We promise to do the right thing by you’ positioning introduced last year.

The campaign, created by JWT Perth, sees a young dad discover his little boy’s painting fun – all over the side of his car.

RAC Insurance manager of marketing and member relationship Hanna Fastyn said: “At RAC we put our members first; ‘Doing the right thing by you’ perfectly sums up our philosophy and the way we act when our members need us the most.

“We’re thrilled with the end result and have enjoyed developing this campaign with JWT Perth.”

Launching this week, the campaign is running across TV, supersite and transit media, digital and radio.

JWT Perth creative director Dav Tabeshfar said: “There are so many things in life that will not do the right thing by you; four-year old boys with paintbrushes, faulty boom gates, the other driver… the list is endless. So we feel confident we’ve landed on a great truth, and a campaign with some legs.”

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Credits:

  • CD: Dav Tabeshfar
  • ECD: Simon Langley
  • Creative: Dav Tabeshfar
  • Creative: Wilora Keeley
  • Creative: Tim Newton
  • Agency Producer: Rachel Devine
  • Account Director: Lauren Mestichelli
  • Account Manager: Lucy Stoelwinder
  • Account Executive: Kyoy Kitafuna
  • Executive Planning Director: Angela Morris
  • Planner: Rob Mortimer
  • Print Production: Alan Hollis
  • Client: Hanna Fastyn, Jayne Singleton, Felicity Mussell, Elaine Fowler, Catherine Tenardi
  • Production Company: Exit
  • Producer Craig Sloane
  • Director: Perry Westwood
  • Sound: Nylon
  • Post Production: Fin
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