RAC Insurance continues ‘We promise to do the right thing by you’ positioning in new campaign

RAC Insurance is pushing out a new campaign which continues its ‘We promise to do the right thing by you’ positioning introduced last year.

The campaign, created by JWT Perth, sees a young dad discover his little boy’s painting fun – all over the side of his car.

https://www.youtube.com/watch?v=JzhMDMdtghs

RAC Insurance manager of marketing and member relationship Hanna Fastyn said: “At RAC we put our members first; ‘Doing the right thing by you’ perfectly sums up our philosophy and the way we act when our members need us the most.