RAC puts creative account out to tender
The Royal Automobile Club of Western Australia is searching for a new strategy and creative agency.
Incumbent The Brand Agency has been invited to contest the tender.
The RAC will announce the winner mid-way through the year, and a media review will follow the decision on a creative agency.
According to the RAC:
The tender process aims to identify a suitable full service agency that can offer integrated
marketing solutions across a range of the RAC’s businesses including insurance and
roadside assistance.
Pitch doctor Trinity P3 is handling the pitch process.
