RAC WA launches Roadside Assistance ‘Bad, Worse, Better’ campaign via JWT Perth

RAC WA has launched a new campaign for its Roadside Assistance service aimed at drivers who don’t believe they will break down and reminding them they make a bad situation better for more than 8,000 drivers a week.

Created by JWT Perth the campaign features two 30-second TVCs, one featuring a band which has broken down on their way to a gig and the other someone breaking down with a dog on a hot day.

JWT Perth creative director Dav Tabeshfar said: “The ‘Bad, Worse, Better.’ idea lets us talk about the cold, hard breakdown stats, then gives us a lovely little glimpse into the more intimate anxiety that RAC Roadside Assistance rescues us from.”

The campaign takes in radio, outdoor and digital.

The TVCs were directed by Matt Kamen at GoodOil Films.


ECD: Simon Langley

CD: Dav Tabeshfar

Creative: Elliott White

Creative: Patrick Allenby

Creative: Dav Tabeshfar

Agency Producer: Paul Friedmann

Account Director: Tammy Hackett

Account Manager: Lucy Stoelwinder

Executive Planning Director: Angela Morris

Planner: Celia Garforth

Client: Danielle Olbromski

Production Company: Goodoil Films

Producer: Llew Griffiths

Director: Matt Kamen

Sound: Brainestorm

Post Production: Method


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