Racing and Wagering WA moves creative account to Sydney agency
Racing and Wagering Western Australia (RWWA) has announced Clemenger BBDO Sydney as its new creative agency for the TABtouch brand, while keeping incumbent agency partner, The Brand Agency, on media services.
Clemenger BBDO will now work on brand strategy and creative duties going forward, taking the creative duties for the West Australian business out of the state.
RWWA’s head of marketing Katie Roberts said she was “thrilled” to be able to partner and leverage the extensive expertise of the two agencies.
However, president of the Perth Advertising & Design Club (PADC), Josh Edge told Mumbrella it is disappointing to see more work leaving the state.
“Every creative, designer, supplier or production professional who lives and works in Perth has felt the impact of some of our large brands, government departments, universities and media accounts moving their marketing, design, digital, media or production spend out of the state – even as WA agencies and individuals continue to produce internationally-recognised work within tighter and tighter budgets and timeframes.
“But it’s a fact that every dollar spent elsewhere is a dollar not invested in local jobs and local people. Clients, particularly taxpayer-funded or member organisations – should be accountable to how and where they spend their marketing budgets just like they are for other business decisions that impact the community.”
Clemenger BBDO Sydney CEO, Pete Bosilkovski, said Roberts and the TABtouch marketing team have “big creative ambitions for the brand”.
“There is a huge opportunity to build on the equity of TABtouch and bring some fun and energy to the brand. A challenge we are extremely excited about fulfilling together. We can’t wait to get started.”
The Brand Agency head of media and analytics, Angela Naaykens, added: “We are delighted to be reappointed to the RWWA media account, as their appetite for innovation has built a strong partnership between our teams. They are in a unique position to capitalise on the changing media landscape, punching far above their weight in arguably the most competitive marketing category.”
The wagering business which consists of a network of 325 TAB retail outlets across Western Australia, a call centre and digital platform. More than 24,000 racing participants are benefactors of the wagering business, which is responsible for ensuring a sustainable future for the Western Australian racing industry.
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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