Racing Victoria appoints By All Means to creative duties

Racing Victoria has awarded its creative duties to By All Means, following a competitive pitch process.

The agency will assist Racing Victoria in promoting thoroughbred racing and encouraging more people to engage with the sport all year round.

Marcia Allan, head of customer strategy and engagement at Racing Victoria, said in  a statement: “By All Means showed a deep understanding of our business as well as the brief, and presented an impressive strategic and creative approach that made the decision to appoint them very easy indeed.”

Mat Cummings, MD of By All Means, said: “The races are such a huge part Victoria’s cultural fabric that we are, quite simply, honoured to be involved in helping them gain even greater traction.”

The appointment is effective immediately and will see By All Means begin work on its first project for the Spring Racing Carnival.

By All Means’ clients include: Bendigo Bank, Turbine, Village Roadshow Pictures, REA Group, and Amarula.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.