RACQ: the largest club in Queensland

SapientNitro is behind a new campaign for RACQ to show the benefits of being an organisation that is owned by its membners, and why it is the ‘largest club in Queensland’.

According to the advertiser, the reactions of the RACQ being interviewed about their experiences in the films are genuine.

RACQ executive manager marketing John Devaney said: “It was important to be 100% authentic. The shoot was planned like an elaborate surprise party where everyone was in on it except for our RACQ member. So the reaction you see is the real deal. We had up to seven cameras rolling at any time to make sure we didn’t miss that moment.”