BWM Melbourne produces first work for RACT after winning four-way pitch

BWM Group Melbourne has created its first work for The Royal Automobile Club of Tasmania (RACT) with a campaign which focuses on the ‘royal’ treatment of its customers.

Five TV ads have been produced showcasing the RACT umbrella brand, its insurance covers and roadside assistance with the campaign kicking off tomorrow with a 30-second commercial airing ahead of the AFL Grand Final.

BWM Melbourne group managing director Mark Watkin said the campaign, which includes press, outdoor, online, social, in-store and radio, pushes the message that customers receive a ‘right royal service’.