Radio ad revenue drops in March quarter, with CRA citing election and softening market conditions

May 13, 2019 1:25

Commercial radio metropolitan advertising revenue declined by 2.6% during the March quarter according to data compiled by Deloitte.

The figures, released by Commercial Radio Australia, showed ad revenue dip to $181.612m from $186.518m during the same period a year ago.

Revenues dipped across all five major capital city markets in the quarter, something CRA chief executive officer Joan Warner said is thanks to softening economic conditions.

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Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

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1 COMMENTS

Richard Moss 14 May 19

Yes, this rings true, but the quality of radio ads has fallen in recent years, it is time to concentrate upon better production techniques and creative use of radio. Radio is an area which has been underestimated for some time.

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