Ad revenue for the radio industry fell a fraction in August, down 0.22% to $59.02m.
Commercial Radio Australia CEO Joan Warner said the slip reflected a softening ad market overall. The total figure for Australia’s five metropolitan areas suffered from downturns in Sydney, Brisbane and Perth.
In Melbourne, revenue for August compared to the same month in 2010, was up 3.71% to $18.4m and in Adelaide grew by 2.33% to $5.619m.
However, in Sydney revenue was down 1.52% to $18.03m, in Brisbane fell 3.58% to $9.35m and in Perth fell 3.65% to $7.6m.
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“The market appears to be reflecting the economic uncertainty being felt at the moment in many sectors, a fall in retail sector spend and a general overall softer advertising market,“ Warner said.
Radio takes around 7% of Australia’s total advertising market.