Radio ad revenue keeps winning streak in October, adding 7% YoY
The retail sector stood strong in commercial radio advertising spend in October, while the government spent significantly less compared to the peak of the pandemic last year, according to the latest figures from the industry body Commercial Radio & Audio.
Ad revenue for metropolitan commercial radio stations grew by 7% to $62.91 million in October compared to $59.06 million a year ago, marking the 20th successive month of year-on-year (YoY) growth.
