News

Radio ad revenue up in November

Four of the five metro radio markets have seen a slight improvement in  their fortunes in the run-up to Christmas with November’s ad revenue showing an increase year on year.

Across the five city commercial radio markets, November saw an overall increase of 3.47%, to a total of $64.3m, according to Deloitte.

It was a definite improvement on November last year in which only Adelaide saw growth.

This November:

  • Brisbane was the only city down by 2.4%, to $10m.
  • Perth had the best result up 7.3% to $9.1m.
  • Melbourne was up 4.67% to $19.25m
  • Sydney was up 3.76% to $19.8m
  • Adelaide up 3.44% to $6m

CEO of Commercial Radio Australia, Joan Warner said: “This is positive news for the industry and highlights the resilience and reliability of radio as an advertising medium in what is a tough trading environment. We hope this is the start of a more positive trend for the rest of the financial year.”

In the five months of the financial year, total metro revenue has fallen by 2.07% to $292.9m.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.