Four of the five metro radio markets have seen a slight improvement in their fortunes in the run-up to Christmas with November’s ad revenue showing an increase year on year.
Across the five city commercial radio markets, November saw an overall increase of 3.47%, to a total of $64.3m, according to Deloitte.
It was a definite improvement on November last year in which only Adelaide saw growth.
- Brisbane was the only city down by 2.4%, to $10m.
- Perth had the best result up 7.3% to $9.1m.
- Melbourne was up 4.67% to $19.25m
- Sydney was up 3.76% to $19.8m
- Adelaide up 3.44% to $6m
CEO of Commercial Radio Australia, Joan Warner said: “This is positive news for the industry and highlights the resilience and reliability of radio as an advertising medium in what is a tough trading environment. We hope this is the start of a more positive trend for the rest of the financial year.”
In the five months of the financial year, total metro revenue has fallen by 2.07% to $292.9m.