Radio Conference: Diversity, the niche that’s becoming the norm
In the latest in a series of sessions filmed at the National Radio Conference a panel discusses the impact that diversity has on their stations and audience, and explores how broadcasters can become more representative of the population at large.
While the population is split almost 50:50 male to female, with almost half either born overseas or have parents who were, Australian radio – like most media – is dominated by white males.
This panel of industry leaders look at the issues affecting the industry, how diversity is not a “big group hug”, and understanding the cultural make-up of audiences.
In this session, led by SBS Radio’s executive producer of audio and language, Christophe Mallet, are: Alana Howe, head of HR, Nova Entertainment; Andrea Ho, local radio manager, ABC Radio; Barry Lea, broadcaster; Mandi Wicks, director of audio, language and content, SBS.
Diversity – The Niche That’s Becoming the Norm from Commercial Radio Australia on Vimeo.
