Radio listeners told to ditch superficial dating in new eHarmony push with Kiis Network
Dating website eHarmony has partnered with Kiis Network’s The Thinkergirls, Stacey June and Kristie Mercer, in a new marketing push.
The partnership will see The Thinkergirls assist their national nightly listeners ditch the superficial aspect of dating, and encourage them to think about what they really want in a partner.
In conjunction with on-air conversations about dating, eHarmony has also released a new ‘Made for each other’ TV ad as an extension of its 2016 campaign.
The Thinkergirls will also give listeners access to workshop-style videos on Kiis, eHarmony and The Thinkergirls social channels.
As part of the online video series, June shares her journey to finding love with the help of eHarmony’s love matching scientist Jonathan Beber.
An exclusive singles party will also be held, seeing guests scientifically paired with each other and made to mingle with compatible partners.