Saatchi & Saatchi, McCann, Clemenger BBDO, Deepend and Nomad recognised at Warc Innovation and Webby Awards

Saatchi & Saatchi Australia has been awarded a Grand Prix and Production Innovation Special Award for its Toyota Landcruiser work at the Warc Innovation Awards, while Clemenger BBDO Melbourne has picked up three Webby Awards at the digital industry’s international awards.

Saatchi & Saatchi’s emergency mobile network used Landcruisers as beacons to to transmit messages in rural and remote communities – capitalising on the high ownership of the vehicles in areas without reliable mobile phone coverage. 

At the time of the network’s launch, Mike Spirkovski, now chief creative officer at Saatchi & Saatchi Australia said the idea came from a brief which was seeking ways to help the community.

The technology could bring emergency communications to Australia’s 5.3 million square kilometres of no-signal areas, Warc’s winners’ announcement said.

Also at the Warc Innovation Awards, McCann Melbourne picked up Gold and Special Awards for its work with Vision Australia.

The puppy subscription service allows consumers to foster a puppy, which will later be used as a Seeing Eye Dog, for free with food, medical care, and housing if you are on holiday.

Since its launch, the campaign has won awards at the Effies, Spikes, Adfest, LIA and the Asia Pacific Effies.

Commenting on the agency’s success, Ben Lilley, chairman and CEO of McCann Australia said:”These results are a fantastic endorsement of the strategic rigour and results of not just McCann’s but Australia’s creative output. I am delighted to see this recognition for our work and our industry on the world stage.”

Saatchi & Saatchi Australia and McCann Australia were the only two Australian companies to pick up awards this year.

At the Webbys, the international awards honouring excellence in digital, Clemenger collected three Awards, in the best food and beverage, best mobile and best integrated categories.

The Omnicom-owned agency, which also received 12 awards at this year’s Effie Awards, picked up two awards for its work with Snickers and one for its ‘Meet Graham’ campaign for the Transport Accident Commission.

‘Snickers Hungerithm’ for Mars Australia offered customers discounts on bars based on their anger and hunger levels, while ‘Meet Graham’ featured a man with a warped head, battering ram chest and elongated feet, to show what a human would look like if they had evolved to survive car collisions.

Commenting on the win, Clemenger BBDO Melbourne’s digital executive creative director, Chris James, said being recognised at the Webbys is one of the highest honours.

“With digital having completely changed the way we consume media, it’s so important to generate ideas and campaigns that not only leverage, but create, culture. The recognition at the Webbys – the world’s leading digital awards show – serves as proof that we hit the mark and truly generated impact with these campaigns.”

Nick Garrett, Clemenger BBDO Melbourne’s CEO said it was “fantastic” to see the work from Australia and New Zealand being recognised globally.

“The Webbys are the highest recognition of digital excellence across the globe and I’m hugely proud of our team for winning the three awards.

“Congratulations to all the winners across Australia and New Zealand, we should all be immensely proud.”

Specialist digital agency Deepend and its sister agency Nomad, also took home an award in the mobile site and apps health category, with its ‘Sound Storm’ application for the National Acoustics Laboratory.

The app works as a medical tool designed to remediate cases of Spatial Processing Disorder in children.

Deepend’s creative director Nitin Mistry said in a statement: “We’re thrilled that Sound Storm has been recognised on a global level. It really was a fantastic experience collaborating with the National Acoustics Laboratory, and it’s great to see innovation that makes a real difference to people’s lives rewarded.”

Other Australian companies and agencies recognised at the Webbys included SBS Australia for best use of interactive video with My Grandmother’s Lingo, R/GA Sydney for best use of animation or motion graphics with Through the Dark, an interactive film with Google Play music and Hilltop Hoods, and WWF Australia in the charitable organisation/not profit category.


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