Radio ratings: Nova stations lose young listeners as Triple M takes Brisbane
DMG Radio’s Nova stations in Melbourne, Brisbane and Adelaide suffered loses in younger listeners, according to the latest Nielsen radio ratings result.
Meanwhile, Macquarie Radio Network’s talk station 2GB has stemmed the fall it suffered in the last survey, gaining the most ground in the Sydney market.
Sydney
The success of Triple M in Brisbane shows a wide rock format is not dead and is largely testament to the consistent work by the PD Rex Morris who has charted a steady course for the station following his prior effort doing same at B105.
I’ve no affiliation with them, but it is a good success story to watch at a time when rock formats have been pilloried for a number of reason in the two higher profile cities.
Adelaide’s Triple M is also doing well and while heading down a different track, shows you can get significant numbers of female audience to what was considered a male brand.
Hot Breakfast will continue to fall as Eddie is a total wanker with a biased opinion on everything. He will talk crap and attack anything because he knows controversy normally gets attention. He wouldn’t have a clue how to simply run a decent show and get listeners that way. Tool.!
Queenslander, Don’t know if you can call Adelaide Triple M a success at all. It dropped a massive 4.8, 40-54 and now trails Mix by 10 pts in what would probably be its most important demo. Also the once mighty Kym, Ali and Dezelde number 3 FM, if mix continue to go up in the next couple of books then you must consider the experiment to get them to Triple M a fail.
Speaking of experiment’s Eddie is now under the pump big time. Wonder if 3AW are still shaking in there boots.
congrats to “fairfax radio guru” graeme mott for another stellar 2UE survey