Radio ratings – Brisbane: 97.3FM boosts audience across all timeslots

Brisbane total people share Mon-Sun. Source: GfK (click to enlarge)

Brisbane total people share Mon-Sun. Source: GfK

For the fourth consecutive survey Australian Radio Network’s 97.3FM has held onto its FM ratings crown in Brisbane, posting audience growth across all timeslots.

Increasing its Monday to Sunday audience share by 1.4 share points, 97.3FM continues to pull ahead of its closest rival Nova106.9 posting a share of 15.3 per cent compared to Nova’s 11.6 per cent.

Southern Cross Austero’s B105 continues to hold onto its overall third place despite a decline of 0.5 share points to sit on an audience share of 10.1 per cent, according to the GfK data.

97.3FM has held the top position in the Brisbane market since the beginning of the year when it took the crown from Nova 106.9FM who held the crown at the end of last year.

In the breakfast timeslot, 97.3FM’s Breakfast with Robin, Terry and Bob maintained its lead over rival Nova’s Ash, Kipp & Luttsy posting an increase of 1.7 share points with a share of 14.3 per cent. The positive growth saw the team take over the long dominant Spencer Howson on ABC612 who slipped into second place overall, and first place in the AM market, with a share of 13.2 per cent.

Nova’s breakfast saw its audience decline by 0.7 share points to 11.3 per cent.

97.3FM also posted strong gains in the drive timeslot as the nationally syndicated drive show with Chrissie Swan and Jane Hall nips on the heels of Nova’s national show of Kate, Tim and Marty. 97.3FM boosted its audience by 1.1 share points to 16.2 per cent while Nova’s audience shrunk by 0.7 share points to rest just ahead of 97.3FM on a share of 16.3 per cent.

In talkback, 4BC continues to experience declines in both breakfast and mornings with a fall of 1.1 share points for Breakfast with Ian Skippen and Loretta Ryan to an audience share of 5.1 per cent, while Mornings with Patrick Condren fell by 0.9 share points to an audience share of 4.3 per cent.

Brisbane radio ratings: Mon-Fri share and Breakfast (click to enlarge)

Brisbane radio ratings: Mon-Fri share and Breakfast (click to enlarge)

 Miranda Ward


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.