Radio ratings: Brisbane – Nova moves back to the top
DMG Radio’s Nova has returned to the top in Brisbane for the first time in 2012.
The station jumped 0.9 points to 13.8% listenership and took the lead ahead of Australian Radio Network’s 97.3FM, according to survey results from Nielsen.
The win was led by Nova’s breakfast team, Ash Kip & Luttsy up by one point from 12.7% to 13.7% as 97.3FM’s Robin, Terry & Bob dropped from 12.1% to 10.7%.
Paul Jackson, DMG’s group program director told Mumbrella: “It’s a very strong breakfast show with the guys there, and drive as well with Meshel Tim and Marty, That station is on fire.”
Meshel, Tim and Marty also jumped from 15.8% to 16.4%, extending the show’s lead, ahead of 97.3FM’s drive show Campo which went backwards from 15.1% to 14.0%
Of the loss to Nova, Duncan Campbell, ARN’s national content director told Mumbrella: “We always knew it would be a tough market. We remained number one in the first half but the adult demos remain strong so I expect that number one position to flip throughout the year. We’ll come back to be very competitive.”
Jackson said: “I say it will be a monumental battle. We have the momentum with Ash, Kip & Luttsy, but due respect to them, we need to perform our absolute best.”
Third and fourth place in the commercial FM market went to Southern Cross Austereo stablemates. The Today Network’s B105 dropped from 10.4% to 9.9% but held off TripleM which didn’t budge from 9.8%.
The result was mirrored in the breakfast timeslot with B105’s Labby, Stav & Abby staying put at 10.3% with TripleM Grill Team, Marto, Pete and Michelle, just behind on 10.2%, up from 9.8%.
In the AM market, ABC612 lost 1.4 points from 11% to 9.6% but still held the lead ahead of 4BH on 7.8%, up from 6.6%. 4BC jumped 1.1 points from 6.3% to 7.4% as 4KQ dropped from 7.7% to 7.3% into fourth place.
The ABC’s stronghold came from Breakfast with presenter Spencer Howson which maintains a healthy lead on other AM stations, despite dropping from 13.5% to 12.5%.
