Radio ratings: Kyle & Jackie O blast ahead of Fordham; Christian O’Connell slips
The second radio ratings survey for 2024 finds KIIS and smooth sharing FM dominance in Sydney, a new Melbourne breakfast champion, and twin battles in Brisbane.
SYDNEY
2GB has held the number one spot in Sydney, slipping in market share from 12.7 to 11.9, but still close to a point ahead of both KIIS and smoothfm, who are tied for top FM station with 11% apiece.
In the first ratings book, smoothfm were 0.3 clear of KIIS, who have clawed back from 10.5 – mostly due to Kyle and Jackie’s strong breakfast showing.
Ben Fordham has fallen 1.7 points, from 16.6 to 14.9, losing his #1 spot to Kyle and Jackie O, who have jumped 0.7 points to command 16.1% market share.
“It’s no surprise to see The Kyle & Jackie O Show leading the pack,” ARN’s CCO Duncan Campbell said.
“Survey after survey, Kyle and Jackie O continue to dominate the airwaves, solidifying their position as the unrivalled leaders in breakfast radio.”
Lower down in the ratings, ABC Sydney has dropped 0.8 points in Breakfast while new host Craig Reucassel finds his feet.
In Drive, Will and Woody have taken the top spot from Byron Webb; last survey there was just 0.1% between them, which is still the case – with KIIS taking 11% to smoothfm’s 10.9%. Both shows have increased share, which is some consolation for Webb.
MELBOURNE
There’s a new leader in Melbourne FM breakfast radio, with Fifi, Fev & Nick taking the crown from Christian O’Connell ahead of the disruptive entry of Kyle and Jackie O into the space. Jase and Lauren are getting comfy at NOVA, jumping from 6.7 to 8.3%.
As usual, however, 3AW is crushing everyone – overall, and also in Breakfast, Mornings, Evenings, and Weekend.
BRISBANE
Last survey saw a huge shakeup, with B105 leapfrogging both Triple M and NOVA106.9 to become the number one station in Brisbane – a position they’ve managed to hold in the second survey. They are only 0.1 points ahead of Triple M, though.
NOVA fell 1.3% last survey, and fell a further 1.1% this time, sitting just 0.1% ahead of KIIS, who jumped an impressive 2%. It’s heating up in Brisbane.
ADELAIDE
After firming taking top spot last survey, MIX has stretched its lead further, sitting 1.9% ahead of nearest rival and previous number one Triple M, who climbed 0.8%, after losing 2.8 points in the previous book.
PERTH
MIX 94.5 has maintained its newly-gained title as Perth’s top station, albeit while slipping 0.3 points while its nearest rival NOVA gained 0.6.
NOVA’s Nathan, Nat & Shaun have a firm hold on the Breakfast market for MIX, with their 18.3 points trouncing MIX 94.5’s 13.2 and 96FM’s 11.1.
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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