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Radio ratings: Kyle and Jackie O losing ground

Ben Fordham has pulled close to three points ahead of Kyle and Jackie O in the battle for Sydney breakfast, while the duo’s divided attention is yet to pay off in new market Melbourne.

SYDNEY

2GB is by far Sydney’s top radio station in the fourth ratings book for the year. They command 14% of the listening market, well ahead of smoothfm, who are still leading FM, albeit by a smaller margin than during the last rating’s period.

Smoothfm’s 9.8 points has pipped KIIS1065’s 9.7 — both stations have dropped, smooth from 10.7% and KIIS from 10.3, while 2GB picked up 0.7 % to build its lead.

Kyle & Jackie O

Over on Breakfast, Ben Fordham has pulled nearly 3 points clear of Kyle and Jackie O, who have dropped from 14.7% to 14.1%, while Fordham has gained 0.4% to command 17% of the listeners.

In terms of FM, Kyle and Jackie O still hold a massive 5% lead over closest rival, WSFM’s Jonesy and Amanda, who hold 9.1%.

Over on Drive, Will and Woody on KIIS have moved further ahead of smoothfm’s Byron Webb, 11.4 vs 9.5, after taking the lead from Webb during Survey 2 and moving 0.3% ahead of him during the last survey.

MELBOURNE

Kyle and Jackie’s Breakfast cume is up by 48,000 listeners according to ARN, but it wasn’t enough to move the dial in the radio ratings, with their new Breakfast show maintaining 5.9%.

Their KIIS101.1 show sits eighth overall, and sixth in FM Breakfast – as usual Ross Stevenson and Russel Howcroft on 3AW are trouncing everyone, taking 18.8%, compared to the #1 FM show — Christian O’Connell, who holds 10.8% for GOLDFM.

Jase and Lauren are settling in at NOVA, with their 9.6% beating Fifi, Fev and Nick’s 9.5% for The Fox to take second place on the FM dial.

The next book will be the first one when Kyle and Jackie are on-air for the entire period, so the true test of early success will be how much the needle moves then.

Overall, 3AW command 13.7%, GOLD took 11%, and smoothfm moved from 10.3% to 10.5%.

BRISBANE

With a mighty 14.4% of listeners, including over a quarter of the 25-39 demographic, B105 has moved 2.9% clear of its nearest rivals, MMM – who is Brisbane’s second favourite station with 11.5%. NOVA106.9 remains the third-top station, with 11.2%.

B105 is number one across Breakfast, Morning, Afternoon, Drive, and Weekend, losing Evenings to talk station 4BC.

ADELAIDE

Adelaide is a rock and roll city, and Triple M is number one, holding its 13.7% listenership, while closest rivals MIX102.3 fell from 12.3% to 10.9%.

NOVA and SAFM are tied for third with 9.4%, and Triple M’s dominance can be seen across Breakfast, Morning, Afternoon, Drive, and Weekend – losing Evenings to talk-back Fiveaa, much like in the Brisbane market with B105.

PERTH

NOVA93.7 is the new top station in Perth, gaining 0.8 points to take 15.1% of listeners, while last survey’s victor 96FM drops from 14.4 to 13.6. MIX 94.5 held its 11.9 points and its third ranking, with 6PR’s 8.6 points the only other competitor.

With 18.5% of listeners, NOVA’s Nathan, Nat & Shaun can boast the country’s most successful Breakfast show, in terms of market percentage.

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