Radio ratings: Syd – Smooth topples Kiis; Mel – Eddie McGuire holds steady; Adl and Bris – Nova tops brekkie; Perth – Mix still dominant
SmoothFM has leapfrogged KiisFM to be the most popular FM radio station in Sydney
Sydney: SmoothFM overtakes KiisFM as Sydney’s most popular FM station
SmoothFM has leapfrogged KiisFM to be the most popular FM radio station in Sydney after climbing a massive 1.4 points to an audience share of 9.1%, in the latest GfK radio survey.
In a bumper survey for Nova Entertainment Smooth’s sister station Nova 96.9 also enjoyed a large audience jump, up one point to 8.1% and joint second with Kiis in the FM market in the city.
The prolonged election campaign appears to have made listeners tune out from the major talkback stations in the city with 2GB dropping 0.2 points to 11.6%, but maintaining its top spot, and ABC702 slipping 0.6 points to 9.3%, just ahead of Smooth.
Sydney radio ratings survey 4, 2016. Total audience share. Source: GfK
Macquarie Radio’s 2UE managed to buck the trend with a 0.3 point gain to a 4% share, thanks largely to a 0.4% jump for its breakfast show.
WSFM was the biggest loser, dropping further back after losing 0.7 points overall to an audience share of just 6.2%, only ahead of 2DayFM which saw recent audience jumps cancelled out with a 0.3 point slip to 4.1%.
That came despite Sam Frost and Rove McManus’ breakfast show on the Southern Cross Austereo station growing marginally again to a 3.9% share, up 0.6 points on the last survey.
Sydney radio ratings survey 4, 2016. Mon-Fri and breakfast audience share. Source: GfK
Australian Radio Network’s WSFM breakfast duo of Brendan Jones and Amanda Keller, who were battling for top spot in the FM market last year, slipped to a 6.1% share, second bottom of the FM commercial market.
Sister station KiisFM’s Kyle Sandilands and Jackie ‘O’ Henderson enjoyed a 0.5 point jump to 10.4% to maintain top spot of the FM breakfast market, while Alan Jones continues to dominate in the city with a share of 14.1%, down marginally on last survey.
Nova’s Ryan Fitzgerald and Michael ‘Wippa’ Wipfli stayed in second with a rise of 0.3 points to 7.7%, while Smooth’s Bogart Torelli and Glenn Daniel jumped 1 point into third spot with a 7.4% share.
TripleM’s Grill Team were up 0.7 points to 7.1% in fourth place, leapfrogging WSFM.
In the drive slot 2DayFM’s Hamish Blake and Andy Lee suffered the biggest drop, down 0.8 points in the market to 7%, fourth in the FM market and eighth overall in the city.
Dave Hughes and Kate Langebroek maintained overall top spot by a whisker for KiisFM with a 10.2% share (up 0.1 points), just ahead of Nova’s Kate Ritchie, Tim Blackwell and Marty Sheargold who enjoyed a huge 1.4 point jump to a 10.1% share.
SmoothFM jumped into third with a similarly huge 1.3 point leap to 8.4% for Byron Webb.
Melbourne: Eddie McGuire and co., hold onto breakfast crown
TripleM’s hot breakfast maintained audience share despite controversy surrounding host Eddie McGuire
The furore over Triple M breakfast host Eddie McGuire’s remarks about drowning The Age sports journalist Caroline Wilson have not dampened the breakfast show’s ratings result, with Triple M’s ‘Hot Breakfast’ holding on to its breakfast FM crown.
The show, which also features Mick Molloy and Luke Darcy, posted a share of 9.5% consistent with its result in survey three.
Late last month McGuire was embroiled in controversy for making comments on radio about drowning Wilson at the Big Freeze, an event where celebrities plunge into ice to raise money for motor neurone disease. McGuire later apologised on air for the comments.
Melbourne radio ratings survey 4, 2016. Total audience share. Source: GfK
The ‘Hot Breakfast’ easily dominated its competition with FoxFM’s breakfast duo Fifi and Dave posting a share of 8.2%, up 0.2 shares, to hold onto their second place position while Nova’s breakfast team of Chrissie Swan, Sam Pang and Jonathan Brown retained third place with a steady share of 6.4%.
ARN’s Kiis FM’s breakfast duo of Matt Tilley and Meshel Laurie saw their share decline once again, dropping by 0.9 points to sit on a share of 4.6%.
In drive, FoxFM’s nationally syndicated duo, Hamish & Andy, pulled further ahead with a share increase of 1.1 points to a total share of 12.8%, well ahead of their closest FM rival which was Nova’s Kate Tim and Marty who posted a share of 8.3%, down 0.3 share points.
Triple M’s drive show The Rush Hour saw its share slip by 0.3 points to sit on 7.5%, while Kiis FM’s Hughesy and Kate saw their share drop by 0.4 points to 6.5%.
Melbourne radio ratings survey 4, 2016. Mon-Fri share and breakfast. Source: GfK
Overall, Southern Cross Austereo’s FoxFM furthered their overall FM lead, posting a Monday to Sunday share of 9.7%, up 0.7 share points on the previous survey while fellow SCA station Triple M and ARN’s Gold FM tied for second place with a share of 7.9%.
Triple M saw its overall share drop by 0.3 share points while Gold’s slid by 0.2 points. KiisFM continues to struggle, thanks to declines across breakfast and drive, posting a share of 5.1%, down 0.6 share points.
In the AM market, perennial leaders 3AW once again topped the overall market despite a decline in share of 1.2 share points to post a total share of 14.8%.
The station remained ahead of ABC774 which posted a share of 10.5%, up 1 share point on the previous survey.
In breakfast, 3AW held onto its overall breakfast ratings crown despite a decline of 2.3 share points, posting share of 19.1% while the ABC boosted its share by 2.3 points to 14.8%.
In drive, 3AW also saw declines, with its share down 0.4 points to 12.3% while the ABC was also down 0.4 points to a share of 7.7%.
Adelaide: Nova’s breakfast hunt finally pays off but evenings a disaster
Nova’s breakfast team of Lewis & Lowe, has finally overtaken Mix102.3’s duo of Jodie & Soda to become Adelaide’s most popular FM breakfast show.
After falling agonisingly short of taking the top spot in the last survey, the station managed to rise by 0.4% in breakfast to finish with a share of 11.7%.
Adelaide radio ratings survey 4, 2016. Total audience share. Source: GfK
Mix dropped just 0.1%, to 11.4%, but it was enough to surrender the lead.
However, victory in breakfast was not enough for Nova to avoid an overall loss in its all people share, with the station dropping 0.8% to 11.2, leaving the way clear for Mix to win overall, rising 0.8% to 12.6%.
Adelaide radio ratings survey 4, 2016. Mon-Fri and breakfast audience share. Source: GfK
Adelaide’s biggest loser was 5MMM, which dropped 1.2% to finish on 9.3%. The station recorded losses in every single session except evenings, where the syndicated Nights with Alice Cooper managed a tiny 0.1% rise to 7.8%.
Nova experienced a disastrous result in evenings with Smallzy’s Surgery losing the number one FM position, plummeting 3.5% to 10%.
Mix’s The Thinker Girls were the major beneficiaries of the shift, with their audience surging 3.3%, giving them the number one FM slot.
On the AM dial FiveAA was up 1% to 11.6, while ABC’s 891 improved its breakfast share by 0.5% to 16.6% in a survey dominated by the federal election.
Brisbane: Ash, Kip & Luttsy number one in Breakfast, as Nova106.9 bumps 97.3FM for number one
Nova106.9 has taken out the top spot in Brisbane for the first time in the GFK ratings survey, jumping 1.6 share points to win the market with a 13.7% share in total people.
The surge in audience for Nova came as ARN’s 97.3FM saw its audience share tumble with a 2.6 point share fall in just one survey. Meanwhile SCA’s Hit105 was down 0.6 to 10.1%.
Brisbane radio ratings survey 4, 2016. Mon-Fri share and breakfast. Source: GfK
Nova’s surge was driven in part by strong performances with breakfast trio Ash Bradnam, Kip Wightman and David Lutteral – ‘Ash, Kip & Luttsy’ – rising to 13.5% share (up 2.2) beating 97.3FM’s breakfast hosts Robin Bailey, Terry Hansen and Bob Gallagher who fell 2.6 points to an 11.4% share.
Kip & Luttsy’s show was the top across the board in breakfast toppling the ABC’s Spencer Howson who has been top in the breakfast slot for most of 2016.
Nova106.9 also had a strong result in the drive slot with Kate, Tim and Marty surging from third in the timeslot to first, up 2.4 points to a 16.5% share.
Brisbane radio ratings survey 4, 2016. Total audience share. Source: GfK
That shift saw them take audience from both Hit105’s Hamish & Andy, who were down 1.5 to a 12.9% share, and also Hughesy and Kate who were down 2.3 to a 12.8% share.
Over in AM the federal election failed to deliver much of a boost to the Brisbane talkback stations 4BC was up only a 0.2 share to 5.2%, with Alan Jones in breakfast down 0.3 to a 5.5% share and Ray Hadley up 0.9 to a 6.4% share. ABC612 was down 1.2 to a 9.5% share in the market.
Perth: Mix 94.5 strengthens hold as Nova 93.7 stagnates
Mix 94.5 has maintained its position as Perth’s most popular radio station as rival Nova 93.7 struggled to make any increase in the latest radio ratings survey.
Nova managed to snag an impromptu interview with Malcolm Turnbull thanks to a stunt in mid-June with basketballer Greg Hire
Southern Cross Austereo-owned Mix managed an overall share of 15.3%, up 0.8 on the last survey while Nova stayed stagnant at 13.2%.
Hit 92.9 and ABC youth station TripleJ battled it out for third most popular station in the west with Hit winning the battle with a 10.9% share, a 0.7 increase on the last survey. TripleJ lost momentum dropping 0.8 share points to 10.2%.
In breakfast, Mix’s Clairsy, Matt & Kymba made ground on Nova’s team of Nathan, Nat & Shaun with a 13.6% share (up 0.5) while Nova dropped to 14.4% (down 0.2).
Perth radio ratings survey 4, 2016. Total audience share. Source: GfK
Talkback station 6PR’s breakfast show enjoyed a 1 point jump as people tuned in for election coverage, up to 9.3% share at the expense of ABC720 which saw a steep 2 point decrease to 12.2%.
Mix’s drive team of Lisa & Pete took top spot lifting their share by 1.9 points to 16.2%, overtaking Nova’s nationally syndicated show Kate, Tim and Marty which only increased by 0.1 points to 15.7%.
Perth radio ratings survey 4, 2016. Mon-Fri share and breakfast. Source: GfK
TripleJ also dropped in the drive slot, down by 1.1 to 10.7%.
Guys,
Any reason why your graph shows ABC FM rather than the ABC local stations which rate much better?
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Arguably Kiis Melbourne Breakfast is in a worst spot than 2day Breakfast, their ratings are as bad but their talent isn’t as good / likeable. They’ll be the first breakfast show axed this year. Bad luck for Matt Tilley, he’s a nice guy.
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Because you are looking at the FM Split, if you tab to AM on top, you get the AM trends.
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